Products that SHIFT Business Growth

We integrate into your business to
Review, Plan, Test, Execute, Inspire.

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01

Review

This product is similar to an audit as it benchmarks your media sales business & approach to market. We identify areas for improvement by surveying your teams & interviewing your customers. We then empower your teams to workshop solutions for future growth.

What We Review:

Sales Funnel

Review your pipeline management. Conversion rates (proactive vs. reactive), Timing of sales by markets, teams and individuals.

Tools & Processes

Review of your current tools and processes. We identify what is working and what is not. We inspire your team to find solutions for a smarter and efficient output.

Reporting

Review of all your reporting datasets and how you are using that to inform better & smarter future decisions.

Training & Development

Review of your training and onboarding programmes & development (goal setting & KPI) process.

Culture

Identification of what your current team culture is vs. what you have set it to be. We test if your team members are buying into your team vision, purpose & values.

Market Strategy

What do your clients think of your brand, products and unique selling point vs. what your market strategy and positioning is.

B2B Marketing

Review of your current trade marketing approach against your B2B customers.

Sales GTM Product

Review your in-market sales presentations and your client solution product to reactive brief.

Trading Approach

Review of your total trading strategy.

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02

Plan

We offer specialist strategic services to ensure all parts of your B2B strategy are in place.

Using Ehrenberg Bass laws & theory on how B2B brands grow adjusted to the media industry – we offer strategic support to:


Increase your Mental Availability with your customers

  • Marketing Strategy
  • Sales GTM Strategy
  • Data Strategy
  • Trading/ Partnership Strategy


Improve your Physical Availability with your customers

  • Technology/ Platform Strategy



03

Test

Make sure they will stand out from your competitors as well as receiving independent ideas that will build on your concepts.

Have the satisfaction that you have tested your big go-to-market campaign concepts to make sure they will resonate with your target audience and deliver upon your objectives.

All done independently & anonymously for real customer feedback and evidence that your campaign will receive market traction.

Our database consists of agencies and marketers from across the nation, of all different levels and responsibilities, to make sure we can find the right audience to test your concepts.

04

Execute

Market SHIFT can act as your B2B execution partner.

Whether its building sales presentations or marketing initiatives, we specialise in targeting agency and advertisers to ensure when prospects are in market planning their next campaign that they are thinking about your brand and products first. 


Our team can be used as a execution partner to make sure sales team have all the support in place to deliver on their goals and objectives. 

This service is perfect for small to medium publishers.


Sales GTM Decks

We build great stories that help sell products.


We train your teams on how to deliver those stories in a confident manner.

Planning and Execution

We organise events and build the content to your briefs.



We aim to create a lasting impression and manage the process from start to finish.

Social

We build social content strategies and execute them for partners.


Whether its LinkedIn, Instagram, TikTok, X or Facebook we help you reach your B2B audiences and build enquiry.

Training & Development

We help you execute Paid & PR media plans via Trade publications like Adnews, B&T Weekly, mUmBRELLA, Mi3, Media i, Unmade etc.


We specialise in engaging formats that help you achieve your desired messaging.

Research Studies

We can help you build research studies that give the proof on why your media products will deliver a return for agencies and advertisers.



We train your sales team to deliver these in market confidently.

Website

We build engaging Websites that help you appeal to new prospects.

05

Inspire

Market SHIFT have designed market leading training and software products that will inspire best practice behaviors and processes and drive team efficiencies

The Seven Fundamentals of Media Sales

After many years of disruption to our industry and the changing ways we now engage with our customers in the new normal – ‘the Seven Fundamentals of Media Sales’ training product is an easy way to create a bespoke training & on-boarding programme to make sure you are providing market leading coaching to your sales team.


Market SHIFT uses their IP as a base and then designs each programme bespoke to your business processes, tools and products.


We also facilitate the training workshops across two days – where your teams will work on real world customer scenarios as they navigate through the seven fundamentals.


Media SAILS - Sales Academy -Inspiring Leadership Success

Great Managers and Leaders are the most powerful way to drive revenue growth for a business according to research from Gallup. 


In partnership with the Hummingbirds, we have created an elite credited Media Sales Leadership Training course that can be tailored to your briefed timeline and budget.


Participants will navigate the six Ps of leadership – Purpose, People, Product, Profile, Partners & Performance – across a calendar of coaching, training & development.


The benefits include:


  • Improved skills in your sales leaders to drive their team’s performance and realise their potential.
  • Enhanced competitive edge by fostering a culture of excellence and high performance.
  • Increased sales performance and company growth with the tools to build and maintain high performing teams.
  • Increased loyalty and retention.
  • Increased standard of leadership excellence with accreditation.


The best sales teams are the most organised sales teams – Market SHIFT has built an automated bottoms up business planning software product in partnership with Airstack.


Meet Alfred – an AI powered product that helps all your sales teams build effective plans on how they will achieve their targets. 


The software then folds up to give an organisation management team a full map of their most important categories and clients to prioritise for the to achieve their business goals.


Alfred then helps each sales member achieve their plans by acting as their personal butler/ assistant and holding them accountable to deliver the right behaviours and achieve their goals.


We onboard Alfred to your organisation and train your teams on how to use it. We make business planning fun, efficient and accountable.


Find out more


Contact Us

To learn more about how our products and services can create a SHIFT for your business, get in touch via the form below!

Contact Us